Blog Reaction #4

For your 4th blog reaction, please read/refer to the post about how to effectively design a survey questionnaire and then create an instrument (10-20 questions) that would help your organization collect useful audience data.

Make sure that each of the following components is included:

Closed-ended questions.
Demographic questions.
Attitude questions.
Behavior questions.
Open-ended questions.

Pay particular attention to question order, especially for the demographic questions and the open-ended questions.

Also, as a general rule of thumb, questionnaires should start with a few generic 'softball' questions so that respondents can ease into the survey. Never begin a questionnaire with the most controversial questions (if you have any, they should be near the end).

Keep in mind that open-ended questions, while useful, are much more difficult to analyze in a survey than closed-ended questions-- which can be coded numerically.

Finally, make sure you use transition statements in your survey.

It's ok to say things like "Ok, now let's talk about your overall TV experience. The next five questions deal with blah blah blah."

Next week, we'll collectively put together the questionnaire that will be distributed across the country.

You can post your questionnaires here, as comments.

Thanks.

Jack