In the data for Blog Reaction #2, 'page likes' represent the number of likes for the college/university's official Facebook page, and 'total likes' represents the combined total of likes posted per post.
For instance, if Colgate University posts some info about an alumni event and it gets 33 likes, and then posts something about a football game and it gets 27 likes, then you just add those up to get the 'overall likes' number.
I hope this makes sense.
(Thanks to Scott for bringing up this point).
Jack
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